Know Your Audience

Book writing and public speaking fall into similar categories for me. The ultimate goal of each is to communicate a specific set of points. Effective communication happens when what the speaker is saying is clearly understood by the audience. There’s no room for disconnection. The best way to handle this is by knowing your audience. What do you need to say and what do they need and want to hear? How can you connect the two? That’s my job as a collaborator; to connect those dots between people and concepts.