Book writing and public speaking fall into similar categories for me. The ultimate goal of each is to communicate a specific set of points. Effective communication happens when what the speaker is saying is clearly understood by the audience. There’s no room for disconnection. The best way to handle this is by knowing your audience. What do you need to say and what do they need and want to hear? How can you connect the two? That’s my job as a collaborator; to connect those dots between people and concepts.

I’ve been a ghostwriter since before I knew what it was called. I was the writer in the shadows shaping the voices of arts, nonprofit, and spiritual leaders. Newsletters. Speeches. Interviews. Op-eds. Books. Few things offered me the thrill of taking on someone’s voice or expanding their thoughts and stories.

We all have a story to tell or an idea to share with the world. But how do you do it in a way that engages your audience, raises your personal brand, and builds an asset for your future? Authentic, helpful content is what people are most interested in when it comes to brands they love. An ebook is one of the best ways to do this.